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Strategy10 min readJanuary 5, 2024

Finding Product-Market Fit

Real stories and actionable insights on how to find product-market fit faster.

E
Emily Rodriguez
Kelvin Team

What is Product-Market Fit?

Product/market fit means being in a good market with a product that can satisfy that market.

Signs You Have Product-Market Fit

  • Organic growth: Users refer other users
  • Low churn: Users stick around
  • Pull not push: Sales feel like order-taking

The Path to Product-Market Fit

Start with a real problem, build an MVP, measure and learn, then iterate rapidly.

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